Of writing, procrastinating, pandemics and missing muses
I began writing on my current book, Opus XXIII, on March 2, 2020. Do the math and you realize this was just a couple of weeks before the world shut down, locked up and someone seemingly threw away the keys. Obsessed with the devleopment of this scary beast, with daily newsconferences, hourly updates on a dozen websites on infection rates, mortaliy and the number of people in ICUs, as well as trying to assist my elderly neighbors with grocery shopping, my creativity took an indefinite leave of absence. Writing became suffering, a struggle to get even a handful of sentences down on paper. For someone like me who’s always been able to write fluently, typing shorthand what my characters were whispering into my ears, this became painful. I even began to outline ideas just to have anything to write. Unheard of. The outrage within my self-esteem! As the pandemic progressed, I added very few pages to the manuscript, and weeks, even months could pass before I opened the document anew. Would I ever finish another novel? Would Matt become my final oeuvre?
Author Hans M Hirschi with the book that was the inspiration for Opus XXIII
My previous books wrote themselves
I am an avid listener of podcasts, and one of my friends, Wayne Goodman, has a weekly show, Queer Words, where he asks his guests if they are plotters or pantsers. I was invited to his show back in 2019 and my answer was given: “I’m your traditional pantser.” If there had ever been a pantser, point all fingers at me. I mention in my conversation with Wayne, who by the way is an accomplished writer in his own right often writing about faraway places, that I once experienced my main character’s death half-way through writing the novel. It was quite a shock, but alas, this is how I used to write. My subconscious would guide my fingers and type whatever the characters were telling me, and so I sat there, in front of my laptop, reading what appeared on page. Call it stream of consciousness, and it was not unlike the infamous episdoe The Muse in Deep Space 9 where the evil alien sucks the life force out of him. That was me, minus the evil alien and the nose bleeds. I could write up to 10,000 words a day, and my first two novels were both written (first rough draft I might add) in less than two weeks, each. Alas, along came opus XXIII. It’s been 598 days, and I am done-ish with my first draft. So what happened?
The pain of writing or what the experts tell you to do
Part of every writing podcast is the obligatory question of “do you have any advice?” to aspriting authors and writers. I have been asked the question, too, and I believe I have answered it, too, although less from a writing perspective but more from a “make sure you get feedback perspective”. It’s been a while. Prove me wrong. LOL However, I notice that some writers are dead set on “my way or the highway!”, an approach which invalidates any other writing process or approach that differes from their own. I’ve heard things like “make sure you write every day, even if it’s just a few sentences.” That is the most common advice out there. Picture me with big eyes and and my RBF expression along the question “why? What good does that do?” Sadly I’m never around when that statement is made, so I’ve never really been around to question it. Great if it works for you, but don’t presume that one size fits all. S’all I have to say.
Writing is often painful and slow, sometimes fast and exhilarating
I finally got out of my slump a few weeks ago, and I wrote 35,000 words in less than a week. In fact, I was so thrilled about my progress that I couldn’t wait to sit down and write. I did it while cooking, I did it in the morning before Sunday breakfast, I did it before joining my husband for some evening R&R (oh, not what you think. We’re talking Netflix here.), and I even wrote while my son was doing his homework. I couldn’t not write, if that makes sense. But until that moment came along, and my writing stars had aligned, it was painful. My characters were silent, and procrastination was the blanket to wrap myself into when inspiration failed. I often felt bad, depressed at the lack of progress, throwing myself into other projects, other things to do. Yet is it really to procrastinate if you don’t actually have anything intelligent to write? I know for sure that “writing for the sake of writing” will never be my tune, so rather than giving myself grief over the lack of inspiration, I should relax. Oddly, I have a hunch that I’ve said this before, but I guess this is a lesson that this pedagogue hasn’t fully embraced yet. Because could it be, maybe, just maybe, that I’d have gotten my mojo back faster if I hadn’t been so freaked out about the lack of progress, the lack of inspiration? Who knows. Hindsight may be a great teacher, but it sucks at the what-if-game.
Opus XXIII – What it is and other valuable inormation
So where am I with this latest novel? It’s somewhere in editing but also still in writing. I’m not entirely happy with all aspects of it, and given the difficult topic, I need to make sure I find the right balance. Opus XXIII will likely be named “Michel”, and it is all about the story of Michel, the amazing young man who tragically passes away from AIDS in November of 1986. He briefly appared as a side character in my novel The Fallen Angels of Karnataka from 2014, and he has been haunting me ever since. So, Michel finally gets to tell his story, and while it’s challenging to make sure I stick to canon, it’s also liberating to finally learn more about this character who has always held a special place in my heart, both for what he does for Haakon’s personal grown, ultimately kick-starting his traveling, but also for his spirit and character.
In this story we learn about his coming out, still a central theme for the LGBTQI community. But the story alsolooks at the coming of age for this one individual, his exploration of his own sexuality, and touches some difficult subjects such as sexual abuse, rape, and sexual addiction. I’m sure you appreciate how challenging it is to write that, and do justice to the character’s experience without taking away from the grand scheme of things. You’ll be the judge whether or not I’ve been successful. It’s a difficult book, both to write and (will be) to read, and one where Her Majesty had to work hard to pull off her magic of a hopeful and happy ending. Given that Michel has been dead for thirty-five years, it’s nothing short of a miracle.
I hope to finish the manuscript by the end of this year, and if all goes well, the book should be out in the spring of 2022, as always from my amazing publisher Beaten Track.
The unintentional children’s book about losing your first baby teeth
Let’s begin at the top, shall we? Picture a cruise vessel (this was before the pandemic), somewhere in the Caribbean. It’s time for Sascha, our son, to go to bed. As he’s done often before, he’s asking for a bedtime story, and for once, I manage to come up with one. I’m usually not very good at this. But we had been talking about his teeth and his anxiety (small kids, small problems) that he was one of the last kids in his class to still sport all his twenty baby teeth. Sidebar: he ended up being the last one to lose one. At the time the new teeth had already sprung up behind and I pulled them both to create the necessary space. Anyhow, back to the ship and Sascha tucked into bed. Somehow, I managed to come up with this crazy story about a vampire who lost his fangs. Sascha loved it and I figured I’d better jot it down just in case he wanted to hear it again.
From Joe to Elizabeth
What a wonderful illustration. I love to work with Finn. He’s got such a talent to visualize my work.
Over the weeks after our cruise, I got to tell him the story a few times and he really loved it. But as is the case with all my children’s stories, I tend to put them aside. I know they need a lot of time and work. During the pandemic, as I was struck with a complete writer’s block (I still haven’t recovered), I began to edit the story, making sure it was the best it could be. Fast forward to late May and I had the idea to use this story to create a video with Sascha. We had done a couple of trailers together for my previous children’s books (here and here) and he’d done such an amazing job at reading the books that I figured, why not let him read an entire book? The idea had originally come from an author friend of mine, Bru Baker when I’d begun to read my own works live at the beginning of the pandemic (they, too, can be found on my YouTube channel.)
Meanwhile, in the editing process, Joe had become Elizabeth, as I figured the world had enough male heroes in books. I let Sascha name the vampire and he chose Elizabeth (he thinks it’s a great vampire name.) I reached out to Finn Swan, who’s been kind enough to illustrate my stories about princes Valerius & Evander. He agreed and created six beautiful drawings for it. He also created a GIF that I could use for the video.
The unintentional book
As Sascha’s summer break approached, I began work on the video and had the bright idea to create a PDF to add to the video description so that parents and kids could read along with Sascha’s narration. I used a native Mac tool to set up the pages, typeset the text, and create the PDF. Since I’m not an expert on typesetting, I sent it to my publisher for a once over. Here’s what she sent back:
“I’d rather not give you feedback on this. You won’t like it, but as you asked… The images are lovely – I saw them arrive in the Dropbox folder on Saturday. Finn’s brilliant. The story is awesome too, so you’re golden with the content, and the order of image followed by text works – that’s how we handled the V&E ebooks.
The formatting… oy. […]
Question: is there a reason you’re doing this yourself rather than through BTP? I’d already included it in this year’s schedule.”
She was right, of course. My response was short and sweet: “It’s all yours.” I hadn’t known that she’d put it in the BTP schedule nor that she wanted to publish this. Two days later, the book was out, and Sascha was still in school. That’s how things happen sometimes. Looking back, I’m glad that Debbie pushed for getting the book out. I think it’s a great tool for parents to talk to their kids about losing their baby teeth which can be both scary and exciting. My son was really anxious about being “left behind” in this regard and couldn’t understand that it is perfectly normal for some kids to begin losing their teeth at five, while others have to wait until they’re seven. The story provided me with an opening to talk about different being totally okay, not worse. This is a topic we’ll sadly have to revisit countless times as he grows up, in so many other areas of life. I’m sure other parents can relate to this.
We got to the video, at last
Summer came, summer almost ended, before we got around to actually sit down and record the video. Sascha was stellar (yeah, totally biased) and after a day of editing and Sascha choosing a musical score, we published the video on my YouTube channel. And ever since then, Sascha’s been asking me almost daily about likes. His generation is totally in sync with that sort of thing. So help him feel great about himself, watch the video and press the “thumbs up”, and feel free to like and share it on Facebook or other social media.
As always, the book is available as a paperback and ebook from Beaten Track and is sold worldwide from Amazon and many other retailers, online but also from local bookstores (ask for it.) If you’d like to give it away as a gift to someone and wish it to be signed by me and/or Sascha, you can buy it directly from me.
I’m struggling for words, hence the above title. I just cannot express appropriately what I feel, still. Maybe it is still too raw, too fresh. Yesterday saw the conclusion of a project that I have been a part of for a long time, first as a translator of some official documents to accompany fundraising efforts and later, intrigued by the concept, having applied and having been accepted, as a participant. “To write for dance and to dance written text” seemed such an intriguing project for a novelist such as myself, especially in the context of the LGBTQ context it was founded on. I simply had to be a part of it and I guess the “powers to be” saw the passion in my application.
Three Swedish authors, three international authors, and the dance company Spinn
On September 19th, we kicked the project off over a cup of coffee. Little did I know how it would affect me. The final performance yesterday is still swirling around in my head, deeply affecting me emotionally. Hopefully, we’ll be able to meet up again this fall, post corona, for hugs and much needed personal thanks to everyone involved. It goes without saying that I am greatly indebted to the organizations that have funded this project, enabling me to spend time expanding my artistic horizon, returning to poetry after all these years.
In the following, rather than expressing how I feel, I would like the art to speak for itself. First, you have a video of the final performance yesterday, which included two works of me, a poem I wrote about four months ago, I feel love, everywhere, which I wrote off a clue from my writing buddy Claire Carter, based on two of her characters. Secondly, there’s the live improvisation that Claire, Rannhvi, Izabell, and I did, a conversation of poetry and dance toward the end. Following that, I have included the video that Izabell and I created inspired by Matt–More Than Words, and finally the actual poetry I wrote as a part of the process. Enjoy! 🙂 Maybe in small doses. It’s quite intense…
Live Performance from the Museum of World Culture, Gothenburg, May 28, 2020
Eyes open, wandering
Mouth open, drooling
Pain, constant pain
Muscle spasms, cramps
No way to speak
Moaning, groaning, wailing
Behind those eyes,
Is there a mind?
Thoughts, ideas, dreams?
My mind is full of thoughts, ideas, dreams
I dream of walking
Walking toward you, touching you
There is so much I want to say
So much I want to tell you
But I can’t
I am a prisoner inside my body
But I see you
And I love you
I am human
I am Matt
I am more than words
Other poetry I have written for the project
Cowering in the Dark
Cowering in the dark, alone
A chameleon, hiding in plain sight
At first, you can’t see it, the light
It cuts through cracks in the dark
Extending toward you, caressing you
Dare you reach out? Dare you touch it?
In time you step out from that dark
and as you spread your delicate wings
Your soul takes flight, at last.
I feel love, everywhere
So good, so good, so good
I feel the beat
I feel the heat
Pulsating, through me
Calling your name
I can’t see you
Bodies, all around me
Moving, moving, moving
dancing, grinding, sweating
Calling your name
I can see you
Dancing, dancing, dancing
Your face, your eyes, your smile
Calling your name
Turntables at my fingertips
Beats, beats, beats
Pulling you across the dance floor
Closer, closer, closer
You and me, together
I feel love, love, love
Glitter of the disco ball
Colors of the rainbow
Recorded for Improv Session, May 27, 2020 (This text is likely going to be re-written and edited for further use)
Flickering faces on a screen
Socially distanced togetherness
Quarantined in a closet with windows
I may talk to you, even see you,
But I can never reach you
Like a childhood nightmare long ago.
I watch your every move from afar
A distant voyeur
I see your hair
Those lovely eyes
And how you look at me
Through that screen in front of you
Can you see me?
Do you even care?
I watch you, I see you
As you swirl, twist, turn
But do you see me?
Distance, Closeness, Intimacy
How can we bridge the gap?
Will they ever let me out of the closet?
And when they do, will I dare?
Live Improv Session, May 28, 2020 (This text is likely going to be re-written and edited for further use)
Flickering faces on a screen
Socially distanced communion
Separated by PPE, glass or space
Quarantine be hallowed
Isolated in a closet with windows
I may talk to you, even see you, But I can never reach you
Like that childhood nightmare.
I see the glass, beyond it the sky, the sun
Oh, that look you give me,
I miss your touch
Your silky lips against mine
Your caresses, body against body
Dance for me baby, dance
I feel like I’m in an aquarium
Surrounded by glass, freedom beyond
Yet here I am, drowning in water
I want to shatter the glass, the fish tank
I dream of the beach, waves coming ashore
Lapping against the warm sand.
Can you see it?
I see your swirls, your elegant moves
Our electronic Togetherness
A dreamscape, a Tsunami of emotions Let us break out of the confinement Find a Secret pathway
I long to be with you again
Don’t deny me this one thing. HOPE
A great big thank you!
Finally, a great big thank you to The Region of West Sweden, The Nordic Culture Fund, and the City of Gothenburg for funding the project. How lucky am I to be able to get paid to do something that gives me so much joy? A big thank you to the Writers’ Center West Sweden (Hedvig & Kristín) for organizing it and allowing me to be a part of it, to Danskompaniet Spinn (Veera) for working with us on this, and helping us expand our horizons, to the dancers, particularly Rannvhi and Izabell, for working with Claire and me, to the other writers (Sara, Hilding & Elias) for all the discussions, the open dialogue, and your creativity, and last, not least, to Claire Carter, for putting up with me, and literally blowing up any preconceptions I had about poetry, dancing and expanding my mind and my creative courage like the big bang. Your thoughts on the influence of text and dance, the interdependence between the two, has been mindblowing and I can’t express just how much it has influenced me. The project that Izabell and I did about Matt had not been possible without that, and I doubt our improv session yesterday either. Thank you, all, from the bottom of my heart.
I haven’t written a decent word of prose since March 4. I just can’t. My mind’s not there. I’ve been lucky to have been writing other stuff, but nothing new. We live in ding-ding times. But let’s not speak of that today. Because today is one of those special days in the life of an author when a brand new book reaches readers. Today is the release day for Matt–More Than Words. I’ve spoken before about how Matt first appeared to me, more than a year ago, on one of my walks, and just this morning I read an article in the Guardian about authors and their “relationships” to their characters. Interesting reading.
The cover of Matt–More Than Words
In this context, you may wonder how a character unable to communicate spoke to me…
Well, first and foremost, it may be worth pointing out that Matt is a literary character. I often have to remind myself of this distinction, as my characters feel so real to me, I see them out in the world and they really take on a life of their own. However, their world is physically contained within the confines of my skull (and that of other readers.) In a way, Matt finally gets to move out of my mind and inhabit others. But his conversations with me were more of a metaphysical kind, empathy mixed with telepathy if you will. But unlike many other characters, Matt didn’t speak to me in words, which made writing him more challenging than others, finding the right words tricky even.
Matt isn’t the only character in that book…
There is not a huge array of characters in this novel. Matt lives in a very, almost corona-adapted, world. He has his mother and his assistants, s’it. The biggest change comes from the constant change in assistants, and most of them are painted in sketchy colors because they come and go in a steady stream. There are two exceptions, Timmy and Colin. Timmy is also one of the people from whose point-of-view the story is told. There is so much going on in and around Matt that not everything can be told from his perspective. His mother’s and Timmy’s perspective were important from a narrative perspective. Both Timmy and Matt’s mother go through major changes in their lives and their journeys are supported by tertiary characters, the owner of a restaurant, parents, and friends. You’ll see.
When I last wrote a release day post, I promised an epic ending. I do no such thing today. I could tell you how the book ends. It is not the point of the book. So, yes, Matt will eventually find a way to communicate. The point of this story is a completely different one: it’s to highlight the plight of some of our siblings in society who are in Matt’s shoes, and how society is getting better at helping them to live life to the fullest. We have amazing tools at our disposal to enable help and assistance, if only we give them a chance. Matt–More Than Words is an exercise in empathy, to spend a few hours in the shoes of someone so very much unlike us, someone unable to tell his own story. I hope you will give Matt a chance. The eBook and paperback are available starting today, the audiobook will be coming shortly, narrated by the amazing Michael Bakkensen.
If you’ve read this post, and it’s 4/30, why don’t you join us today for a small release day party on Zoom? 11 am PST, 2 pm EST, 8 pm CET.
Eleven months ago, today, I embarked on an incredible journey…
Just around the corner from here, shortly after I took this picture, Matt appeared to me for the first time. Taken March 28, 2019. Photo: private
Two months from now, the book will see the light of day. It’s funny to go back and look at the date a file was created. Thursday, March 28, 2019, at 15:46. I remember it well because the circumstances of Matt’s appearance in my life were unusual. He suddenly popped up as I was out and about walking across the island, as I did every Thursday back then. I vividly remember the spot, an area carved out by ice age glaciers just before you climb up a small hill, trees all around the path. After returning home from that walk, I began writing. A lot has happened since then, one of which is that I’ve barely blogged in recent months. My apologies. I’ve recently taken up a small consulting gig for an IT firm in town and I’m working more than 50% there, which takes two valuable days out of my schedule for writing. On the other hand, my bank account is looking more pleased than in a long time.
Matt: from hereon in
I finished the manuscript in January and have since been working on covers. it depicts a lighthouse in the fog, but unlike the white light of a regular lighthouse, the one on Matt’s cover is green, which is eventually how Matt will learn to communicate. With a green light, not a lighthouse. 😉 The next step on getting the book out include, of course, typesetting, editing, and proofing, but also the recording of the audio version. I can’t wait to hear the magic Vance will bring to this story.
To write about someone who’s “unlike” the author is always tricky. Last summer, I attended an LGBT event in the US where someone from the disability community quite vocally accused me of not knowing wtf I was doing because the back matter of my novel Spanish Bay used the word “wheelchair-bound” instead of “user” as the current nomenclature recommends. It was a harrowing experience because said person had neither read the book nor considered that the US isn’t the only place where people speak and use English. Don’t get me wrong. My publisher and I immediately updated the cover to reflect the updated language and I am well aware that language is a living matter that changes and evolves. And I am happy to learn about such changes. It wasn’t the message per se that shocked me, more how it was presented with the explicit accusation of not caring, of attention-seeking, of appropriation.
At the time I had already begun work on Matt, and I was deep in research about his capacity, physically, mentally and emotionally. Matt suffers from cerebral palsy and while I have close friends who live with this affliction, none of them are as impaired by it as Matt. My research had to go deeper and so I reached out to people in the field who work with people like Matt. While they may not have the same diagnosis, the effects of how their body responds are similar: lack of movement, lack of the ability to communicate freely. All the while writing and changing, with the fear of getting it wrong in the back of my mind.
We live in a day and age where minorities have more voice than ever before, which is a great thing. And unfortunately, some people tend to take (still) advantage of others, for personal gain, for political reasons or as the pun of a joke. When you write about a character for the sake of checking a box, I can understand that people might react. I sometimes feel the same when I watch movies or a TV show that highlights LGBTQ characters. Are they in there to tick off that box or do the creators genuinely wish to reflect the fact that we are everywhere in society? Not always easy to answer.
My characters pop up, out of the blue, but they obviously don’t do so without some sort of context. I have a very good friend to whom I speak almost daily, and as she is differently-abled herself, the topic of disabled characters in books comes up every now and then. I should probably write “the lack thereof”, as there are few books who showcase differently-abled characters in the main role. I was very proud of having written Spanish Bay, with the main character a wheelchair user (see, I learn), and I stand by my book, the story, and the cover. I guess Matt is born of the many conversations with Tracy, my upbringing around people with mental impairments (my mother’s best friend’s daughter, probably fifteen years my senior, was severely impaired, but that didn’t hinder us kids from playing together just fine.) As a father, I think it’s important to teach my son that the value of a living being is constant regardless of their physical appearance or mental capacity, whether we are talking about animals or human beings. At the core, I believe that this is what humanity is all about.
A fictional character, but
I have read many posts, comments, and reviews of books where people comment that the character “isn’t like me” and therefore cannot be realistic. Well, here’s my take on this: it doesn’t matter if a character isn’t like you, isn’t a mirror image of what you are like. That is true for many reasons. I don’t disavow Romeo and Juliet because they’re not like me (gay.) I don’t toss Harry Potter aside because he’s got dark hair where mine’s dark blonde. The problem is labeling books as being of a certain “kind”: this is a gay book (which kind of turns away straight readers) or this is a “disability book” as if it’s only meant to be read by people with disabilities. We have a tendency to box ourselves in so much that we expect to read fictional stories about ourselves rather than trusting various authors’ capacity to create stories that speak to the human condition.
I’m always saddened when people say “I can’t read your books, I’m not gay.” Well, my books are hopefully good enough to appeal to every kind of person interested in a certain topic, and hopefully, I’m a good enough author to bring people of different backgrounds closer to whomever, regardless. Empathy. That’s what this is all about. On the flip-side, labeling helps authors and publishers to market books. If you want to read about a gay character, you will find my books that way, even though the story may be about Alzheimer’s, or being of old age or, as in Matt’s case, being unable to communicate with your surroundings. But most importantly, if there is any message that spans across all my books, it’s that we are all human beings, regardless of who we are and the things we go through. You could say that I write about the human condition but from the point of view of a very specific subset of people.
Coming April 30, 2020
Matt-More Than Words is coming April 30 from my publisher, Beaten Track. And as with each and every one of my novels, I’m really looking forward to this one. It is an important story for a great many reasons, and I hope it will find a home in many readers’ hearts. Matt will also find another way to express himself. I am part of a write dance project and in May we’ll go on tour with our work. I am working on a poem about Matt, and together with an amazing dancer, we’ll perform a piece. I was intrigued by the challenge to put in words (poetry) Matt’s predicament of being unable to communicate, and almost more so about dancing the inability to move voluntarily. Izabell, an insanely talented dancer has taken early drafts of my poem and sent me a recording of an improv dance she’d created. Based on her dance, I went back and re-wrote the poem. We bounce off of each other to create a piece that hopefully will hold up and can be displayed to an audience here in West Sweden and Oslo, as we go on tour in May. Stay tuned, either here or on my Facebook page, for updates.
With declining visitor numbers, fewer books sold, and with rising cost, where’s the ROI for attending authors?
I just returned from my second trip to the US this year, to attend the largest LGBT book event in the world, or so they advertise it, the Rainbow Book Fair. This was the third time I attended after 2016 & 2017. Last year the event was canceled. Now, before you read on, sharpen your pen and reply, let me say this: my “data” is hardly conclusive and entirely anecdotal, yet it shows a trend in many of the shows that at least I have attended, a trend so to speak: fewer people attending, fewer books (paperbacks) being bought.
Different venus, organizational styles/capabilities, etc.
When I first came to RBF, back in 2016, the number of people attending was stunning, at least to someone like me. The place was packed all afternoon. This year, the room we were in was deserted most of the time. Is that because people no longer buy books or because of the venue? The date? The weather? The organizers? You see, it isn’t easy to pin down exactly what is what in these instances. All you can do is try to eliminate that which is constant and somehow make your best determination on the data available.
Personally, I don’t think the venues play a major role. We were at the John Jay College of Criminal Justice twice and yet there was a drop in attendance the second time around. And I hear from friends who attended more than one event down in DC that even though the venue is the same year after year, attendance changes. The weather? Time of year? I’m sure that can play a role, and I know organizers are quick to point to that. Unfortunately, I think the overall organization of an event (and particularly how it is marketed) is much more important, but that’s another story entirely.
So why do I believe it’s the readers’ “fault”?
My table at RBF last week
Okay, maybe not the best term because it’s not a matter of being at fault. I think that several things seem to coalesce into the trend we see: fewer people read. Period. Sadly that is a global trend that is well documented. We prefer Netflix to sitting alone in the darkness with a book in our hands. Those of us who still love to read are increasingly turning to ebooks. They’re not interested in shlepping home twenty pounds of brand new hardcover and paperbacks from a book event. No, they’ll likely buy it on Amazon, the behemoth in the ebook industry, or on Apple Books, Barnes & Noble, or another site. Last, but far from least, audiobooks are increasing dramatically, and since most audiobooks are produced exclusively for either Audible or whatever other regional platforms you may use, the author can’t just make it available to readers.
Trust me, we’ve tried this approach with ebooks. I carry with me a beautiful stone pine rack where I can display each and every one of my ebooks to sell (and even sign), but I typically never sell more than one. Most people don’t trust that it works I guess. They’d rather just get the info and buy it from Amazon (regardless of how much less revenue I make) than risk buying something that might not work. Can I blame them? Probably not.
“My husband’s telling me to buy fewer books!”
WTF are you doing at a book event then? And why did you bring your husband along? Huh? Those were thoughts running through my mind as one of the visitors last weekend told me this. Why go to a book event in the first place if not to buy books? One of my neighbors at the Rainbow Book Fair suggested that quite a few of the visitors did not seem to have the means to buy books. I’d like to clarify that they meant no disrespect to the visitors in any way. But quite a few merely collected information, e.g. postcards, business cards, or leaflets. Whether that actually leads to a sale down the line is impossible to track.
Let me be frank: it is idiotic for someone like me to travel to New York or Washington all the way from Europe for a six-hour event. Regardless. I barely sell enough to cover the cost of the table (around $100.) If I were to factor in book shipments, hotel, flight, and food, any sane business manager would dismiss such a proposal for the insanity it is. I’ve done these events for different reasons and have been able to use air miles, collected over years and years, to pay for the trip. Still, I also visit with friends and try to do other publicity while stateside, e.g. this time, going up to New Haven to be live with my friends on the GayTalk 2.0 podcast. Mind you, I could’ve done that remotely, too, as I have in the past. But on the other hand, had I not met the hosts in New York a couple of years ago, had we not subsequently become friends, I might not have been welcomed back onto the show as often as I have.
The author and the cast of GayTalk 2.0
And yes, physical appearances in your main markets are not unimportant, to reach out to new audiences, people you might otherwise not reach. Yet I wonder if maybe there is another, a better way to reach readers in 2020 and onward, rather than an event where we sell books? Allow me to contrast that with my most recent trip to Liverpool to launch Reckoning. Eight people in the bookstore, 107 watching live on the Internet. Three weeks later, almost 250 people have seen it. The latter had not been possible without the physical event, but do we need to travel for it?
I have ideas, but I’m also curious to hear what others think
I think the book launch is worth exploring further, I think podcasts are another option. It’s something I’m looking into as well, somehow. Personally, I also believe that physical meetings between authors and readers are still going to be important, but how? Will readers be willing to pay to meet authors they might not like? Will authors be willing to pay with no guarantee of sales? What incentives will need to be put in place? As the LGBT events are largely organized by volunteers, there is a certain charm to them, but also a lack of professionalism seen in larger events, both with regards to PR and the actual organization. The former is critical in attracting the public.
Maybe it’s as simple as just giving books away. I recall that is how the Millennium trilogy was first advertised in the UK, with the publisher distributing thousands of copies of the first book on the subway to riders. Compared to the cost of flight, hotel, etc.? But you’d still need a local presence to do it, not to mention it IS costly, and for many indie authors, the cost is prohibiting regardless. What is your take? If you are a reader, why do you attend book events? Why do you not? What would it take for you to attend an author/book event? As an author, what is your view on what works, what does not?