I just came home from my first ever publisher conference in the UK
I think the answer to this post’s heading is almost a given: not much, or should I say “everything”? I’ve never been to a publisher conference before. But when my own publisher, Beaten Track, invited their eighty something authors and our families to a get-together slash publisher conference last year, I quickly said yes. For two reasons: a) Debbie, the owner had been to see me a couple of years ago and we did some amazing editing work together, and b) I had always wanted to see that corner of England, Lancashire, north of Liverpool. We booked our flights early and used miles to save money. The Hirschis were going to Britain, no matter where the bloody isle would be at the time of the meet-up.
A quick hello and books
We flew to Manchester and rented a car, got stuck in one of the endless queues that plague British freeways (The M25 is also known as Britain’s largest parking lot) before we pulled up in front of Debbie’s house. I had a box of books to pick up and I wanted to say hi. We flew in on Friday, but the meetup wasn’t to begin until Saturday afternoon.
I got my books and we left Debbie to finishing her master thesis in psychology, nerve-wracked as she was about combining a master thesis with organizing a publisher conference, all in one weekend. Some people are better left alone at certain times. We’d see her again within 24 hours anyway. The publisher conference started laid back with a dinner. Of the eighty something authors in Beaten Track’s stable ten showed up, plus families, which gave this a very familiar setting.
Some had driven in from the neighboring town, others from across the UK, some from Europe and some all the way from the US. But as indie author finances go, most couldn’t afford the time or the trip. Hopefully, next time we’ll be a bigger group.
So what actually happens when you DO sit down and talk?
I’m always amazed just how introvert most of us are. Even I, who usually labels himself an ambivert, gets all shy and quiet in this sort of setting. It’s almost as if we amplify our own discomfort. Sure, as an empath I tend to mirror other people, but it was almost painful in the beginning, and poor Debbie (an introvert herself) had to fight hard to kick things off. So we started with legal discussions which quickly went down rabbit holes of physical v virtual postal addresses. After that, the group had relaxed enough to talk about all sorts of things and the time allocated to us went by in no time.
So what was on our mind? Marketing, of course, is always on indie authors’ minds, and Amazon’s seemingly erratic behavior in trying to cull fake reviews and review trolls can drive any small publisher and author to an early grave. Roe Horvat, our resident graphic designer and a brilliant author in his own right, gave tips on what to think about to make a stunning cover, one that appeals to readers, and we all agreed to open up a blurb clinic.
Blurbs, every author’s bane
Some publishers write the blurbs for their authors, but when you have a publisher who believes that blurbs are Satan’s afterbirth (in spirit, not her expression though) then authors are on their own. And we rightly think it’s torture, because if you could summarize our novels in 200 words, why on earth did we just spend months and tens of thousands of words writing the bloody story? But maybe by helping each other, we can all get better blurbs.
Blurbs and great appealing covers are important if you want to be noticed on Amazon’s (and other online retailer’s) sites, where a reader might see your cover scroll by for a few seconds before it’s gone. The cover must make you want to click on it so you can read the blurb. The blurb must be the closer of the deal. If it doesn’t make you want to read the story you’ve lost a sale. I’ll be honest and admit that my own blurbs aren’t exactly deal closers. I’ll be a happy user of the blurb clinic.
In a way, picture our readers as flies… Your cover is the honey or the nectar that attracts it, wants it to eat, while your blurb is your pitcher plant, closing the deal. And if this picture doesn’t help you, what about the elevator pitch? No? Okay, move on… LOL
We all want to sell more, but how?
No, you don’t become an (indie) author to make money. The number of people who can live off of their writing alone can be counted in the thousands, worldwide. It is what it is. But we’d all like to sell more, and I was reminded of something (and I shared it with the group), particularly given recent events with authors beginning to trademark words (the idiots!), that Elizabeth North, CEO of Dreamspinner, said at a conference a few years ago: “Publishing isn’t a finite market. It’s not a finite cake we’re sharing. Authors don’t compete against each other. Great books will entice readers to buy more, similar books.”
I believe that Elizabeth is onto something. Sure, readers will always choose a book over another, first. But who’s to say they won’t come back for seconds, thirds? As authors, we shouldn’t view each other’s success as something bad, particularly not within a genre. It’s a good thing, because if the readers like that story, chances are indeed they’ll want more, and yours could be next.
If you are contracted by a small publisher, we all sort of pitch in. Someone helps with covers, someone else does a newsletter, a third person does proofreading, a fourth one coordinates with bookstores etc. It’s inevitable, since not one person can do it all, not in the long run, and no chain is stronger than its weakest link. I think it was a great initiative by Debbie to organize this publisher conference, and I hope it will return, in some shape or form.
While we’ve all worked with each other on projects such as anthologies or our own books, most of us had never met in person. It is that element that is crucial in human culture and communication. It smoothes our future collaborations. That alone was priceless.
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Hans M Hirschi