The art of photoshop or how to get to a great book cover
Most authors will subscribe to the need for a great cover for their books. It attracts the eye of a potential buyer, gives a visual clue to the book’s genre, maybe even what the story is about. All in the blink of an eye. That’s what a great book cover does for you. I’ve been lucky to work with some amazing cover artists over the years, from Christopher Allen Poe to Natasha Snow. My latest cover which I want to talk about today, the one for Deceit, was both easy and difficult to get to.
I wish I could show you all the steps…
Alas, due to copyright questions, I can’t show you all the iterations from the very first concept that Natasha sent me to the final product shown here.
I love this cover, it’s almost exactly what I had envisioned in my mind. When I began writing books two and three, I ordered the two covers at the same time. I usually have an idea of where I want the cover to go. Sometimes, Natasha surprises me with something that completely blows my mind, sometimes we go through ideas I bring to her. Different from book to book.
For Deceit and the coming one, Reckoning, I had visions, with the one for Deceit more clearly formed in my mind than the one for Reckoning.
There was a dream…
In the book, there are a couple of dream sequences, where our hero, Jason, has a dream where he sees a couple of eyes approach from the background, coming closer and closer.
I wanted that on the cover. But to find the right image proved to be difficult. I have a friend in New York who’s an amazing photographer, and I knew that she had African models. I reached out to her, but we drew a blank. The images she had available didn’t have the right look, not evil, but inquisitive, peering, staring intently.
I began to look online, going through various sites for stock photography, as I often do to find material to visualize my ideas. I sent Natasha a bunch of pictures and she picked the three or four she liked the best. In the framework of the title and the color scheme she’d chosen, some just didn’t work out. The look–or stare–just felt wrong.
Back to stock photos…
I was almost giving up, considering alternative scenarios, e.g. an “evil” cat that is also a part of the plot. But then I found a picture that I thought might work:
Can you see it? Yeah, he’s the guy on the cover, or at least his eyes. Thanks to the magic of Natasha, which included aging, removing the sweat and incorporating them into the cover, we finally had this amazing cover above.
It was funny because when I saw the photo with the basketball, the sweaty forehead, I wasn’t sure if she’d be able to pull it off, but I just knew that there was something in the way he looked into the camera that was perfect: determination, curiosity, but no malice or anger. Those were the exact qualities I was shooting for, pun intended.
I’m really happy about this cover, and early responses from my readers seem to prove me right.
Based on that book cover…
The book cover is important to the author and the publisher. We need it for advertising and marketing purposes. We create banners, use it for posts on social media etc.
I also love to create a short video trailer for my books, and I’m particularly proud of this one. Grant you, I’m an amateur, but I still like it. Given that I’m learning more about how to use various elements of the cover’s adobe files in my video program, I can create more visually appealing trailers.
To end this post, I leave you with this. Deceit will drop on March 14, and preorders for the ebook are available on all relevant sites. The paperback and audiobook will be available come release day, although no guarantees for the latter. ACX is always a bit of a hit and miss when it comes to release dates.